Growing OTT Userbase, Lower Deals: A New Dilemma for Film Producers

Major OTT platforms, now focused heavily on their in-house productions, are no longer willing to pay the hefty prices they once did for streaming rights.

Not long ago, even small films secured deals above 30 crore, but today, big-budget pan-Indian projects with star combinations are settling for 100–150 crore ranges.

Despite a rapidly growing subscriber base, OTT platforms are tightening their spending, leaving producers with fewer options.

Many feel it is time for the industry to take a collective stand and extend theatrical windows. However, the challenge remains that audiences are increasingly staying away from cinemas due to high ticket prices, creating a difficult balancing act for filmmakers.