The Girlfriend Scores Big with Non-Theatrical Deals!
Rashmika Mandanna’s upcoming film The Girlfriend is already turning profitable even before its theatrical release. The film has fetched impressive non-theatrical deals across all segments.
According to reports,
- Netflix bagged the digital streaming rights for a whopping ₹14 crore,
- Satellite rights were sold for ₹4 crore, and
- Audio rights went for around ₹3 crore.
The total non-theatrical revenue stands at over ₹21 crore, a clear reflection of Rashmika’s strong market presence and the brand value of the production house.
Directed by Rahul Ravindra, the film is releasing in theatres worldwide on November 7 to entertain the audiences.