Can Raja Saab Turn the Tide for People Media Factory?

The teaser of The Raja Saab released today and is receiving a positive response from all sections of the audience—particularly for its witty dialogues and the vintage “Darling” charm of Prabhas. Directed by Maruthi, the film features Nidhhi Agerwal, Riddhi Kumar, and Malavika Mohanan as the female leads, while Sanjay Dutt plays the antagonist. Music is composed by Thaman, and the film is being produced by People Media Factory as a horror-comedy entertainer.

People Media Factory, despite producing a good number of films, has a mixed track record. While they have been prolific, only a handful of their projects have received critical or commercial acclaim. The production house has struggled to deliver consistent hits. Even their film starring Pawan Kalyan underperformed. As a result, The Raja Saab seems to carry the full weight of their current hopes.

That said, the teaser clearly shows that the producers have invested significantly in the film’s grandeur. Judging by the visuals and the early response, there’s a good chance they might recover more than what they’ve invested. Prabhas’s witty dialogues and impeccable comic timing appear to be major crowd-pullers. If Maruthi can maintain the same level of engagement and quality throughout the film as teased, The Raja Saab could very well turn out to be a blockbuster.

With Prabhas’s PAN-India appeal and the aggressive promotional campaign the team is undertaking, the film is expected to perform well in the rest of India too. While the horror-comedy genre may not be entirely new to the northern audience, Prabhas’s stardom could attract them to theaters. His comedic timing and beloved “Darling” persona—which North Indian audiences haven’t seen in a while—may just be the winning formula.